The automobile industry is one of the most capital- and marketing-intensive industries in the world today.
But what do these commonly traded buzzwords really mean, and how do they translate into a successful brand campaign? In Glory Days, Jim Wangers uses his 45-year career in Detroit as the basis for explaining successful brand marketing for automobiles: Why brand management for cars is not the same as for other "branded" products How to position a model for the best possible tie-in promotion-and how not to What it takes to establish and evolve a brand image.
Common wisdom states that the keys to sales success in the industry are no different than in any other: brand management, product positioning, and brand imaging.
The automobile industry is one of the most capital- and marketing-intensive industries in the world today
