This book is grounded in cutting-edge research, and its message is conveyed through compelling, real-life examples.
Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma ( BusinessWeek )..
But Gigerenzer goes a step further by explaining just why our gut instincts are so often right.
Gladwell drew heavily on Gigerenzer\'s research.
Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition, a suite of gut feelings that have evolved over the millennia specifically for making decisions.
Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer.
Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell\'s Blink.
This book is grounded in cutting-edge research, and its message is conveyed through compelling, real-life examples
