Sari direct la continut
Peste 10 milioane de produse, intr-un singur loc.
Produs

Hacking the Human Mind: The Behavioral Science Secrets Behind 17 of the World\'s Best Brands - Richard Shotton

Vânzător
libris.ro libris.ro
Pret
99.15 Lei 123.94 Lei
Categorie (vânzător)
Business & Economics
Marca
Richard Shotton

Produs actualizat în urmă cu 1 lună
Descriere YEO:

Hacking the Human Mind: The - Disponibil la libris.ro

Pe YEO găsești Hacking the Human Mind: The de la Richard Shotton, în categoria Business & Economics.

Indiferent de nevoile tale, Hacking the Human Mind: The Behavioral Science Secrets Behind 17 of the World\'s Best Brands - Richard Shotton din categoria Business & Economics îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Preț: 99.15 Lei

Caracteristicile produsului Hacking the Human Mind: The

  • Brand: Richard Shotton
  • Categoria: Business & Economics
  • Magazin: libris.ro
  • Ultima actualizare: 22-04-2026 00:26:07

Comandă Hacking the Human Mind: The Online, Simplu și Rapid

Prin intermediul platformei YEO, poți comanda Hacking the Human Mind: The de la libris.ro rapid și în siguranță. Bucură-te de o experiență de cumpărături online optimizată și descoperă cele mai bune oferte actualizate constant.


Descriere magazin:
nBEHAVIORAL SCIENCE LESSONS FROM THE BEST n nAll marketers aim to learn from the best. But how do you identify the tactics responsible for a company\'s success? A stab in the dark? n nHere\'s where behavioral science can help -- because unlike much of marketing theory, it has a solid evidence base. n nSpot the behavioral biases, and you can understand why a tactic works. n nGet a Behavioral Superboost n nBrands can be mystifyingly successful. Why are customers happy to pay a premium for things that should be free, like water; things that should be cheap, like milk; and things that would do the same job at half the price, like vacuum cleaners? n nIn Hacking The Human Mind, we identify the behavioral-based approaches that helped take 17 leading brands to the top. So you can learn from the winners and power-up your marketing. n n________________________________ n nWHAT PEOPLE SAY about THE ILLUSION OF CHOICE and THE CHOICE FACTORY n nMarketers are likely to be enriched intellectually and commercially by this book, which offers a trove of useful insights that are both grounded in scientific research and presented compellingly. n- ROBERT CIALDINI, Author of Influence and Pre-suasion n nThis book will make you better at your job. If you\'re trying to get your head around behavioral science, or how to apply it, look no further -- Shotton has done all the hard work for you. n- JONAH BERGER, Author of Contagious n nNo one should be allowed near a layout pad or a keyboard until they have read this book. It is an antidote to the tediously direct and transactional nature of much of modern nmarketing. - RORY SUTHERLAND, Author of Alchemy, Vice-chairman of Ogilvy n nExplains lesser-known research in an easy-to-read manner to give consumers and businesses insights into how products persuade. - NIR EYAL, Author, Hookedn

Hacking the Human Mind: The Behavioral Science Secrets Behind 17 of the World\'s Best Brands - Richard Shotton - 0 | YEO

Produse asemănătoare

Produse marca Richard Shotton