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HBR\'s 10 Must Reads on Strategic Marketing (with Featured Article \'\'Marketing Myopia,\'\' by Theodore Levitt), Hardcover/Harvard Business Review - Harvard Business School Press


HBR\'s 10 Must Reads on Strategic Marketing (with Featured Article \'\'Marketing Myopia,\'\' by Theodore Levitt), Hardcover/Harvard Business Review
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(17-06-2024)
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Cumpara hbr\'s 10 must harvard business school press de calitate.
Pe yeo poti sa gasesti cel mai bun pret pentru hbr\'s 10 must harvard business school press

Stop pushing products--and start cultivating relationships with the right customers.
Leading experts such as Ted Levitt and Clayton Christensen provide.
We\'ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your Marketing by putting it--and your customers--at the center of your business.
If you read nothing else on Marketing that delivers competitive advantage, read these 10 articles.
Stop pushing products--and start cultivating relationships with the right customers


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