Hello $FirstName: Profiting from Personalization. How putting people\'s first name in emails is only the first step towards customer cent - Rasmus Houlind

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Caracteristicile produsului Hello $FirstName: Profiting from Personalization.

• Brand: Rasmus Houlind
• Categoria: Business & Economics
• Magazin: libris.ro
• Ultima actualizare: 15-12-2024 01:42:32

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Descriere magazin:
The title of this book Hello $FirstName is a reference to what could very well be the most common example of Personalization in the world. The personalized salutation of often used in an email or a LinkedIn connection request. However, as this book will show, there is much more to personalization than putting people\'s first name into a subject line. The book is aimed at all marketers working with personalization, to help them get a clear understanding of the concept and share this with their team to ultimately create better results with the resources at hand. The first and second parts of the book focus on understanding the concept in detail and will be helpful for marketing practitioners of all levels. The last two parts focus on the prerequisites as well as the organizational foundation of personalization and will be particularly helpful to marketing leaders and CEOs wishing to guide their organization towards creating the best possible customer experience. * * * Hello $FirstName is one of the best books on personalization I\'ve read. Rasmus Houlind and his co-authors provide an excellent blueprint for implementing real-world personalization capabilities and developing the organizational capital to apply them effectively. - SCOTT BRINKER, EDITOR, CHIEFMARTEC.COM * * * It\'s continually important that we talk about personalization from a unified perspective and understanding. This book helps us achieve that common ground. - FIONA SPOONER, MANAGING DIRECTOR, CONSUMER REVENUE, FINANCIAL TIMES * * * Personalization within marketing is extremely challenging but if done correctly, will become the key to your success. Hello $FirstName is by far one of the best books to help you navigate this complex universe and map out the crucial strategy needed. A must-have for every modern marketer! - FREDRIK SALZEDO, DIRECTOR, GLOBAL MARTECH AND AUTOMATIONS, HBO MAX AND DISCOVERY+ * * * Personalization might be all the rage right now but it\'s an amorphous beast that means different things to different brands. There is a real risk of derailing the movement towards more personalized customer experiences if we fail to define what it is, what it isn\'t, and what the common standards should be. I\'d urge any customer-focused marketer to order Hello$FirstName today! - DAN BRAIN, CO-FOUNDER AND CONTENT DIRECTOR, MAD//FEST * * * In the pursuit of a seamless customer experience and with today\'s digital possibilities, personalization has rightly become one of the most hype