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History of Cadbury - Disponibil la libris.ro
Pe YEO găsești History of Cadbury de la Diane Wordsworth, în categoria Business Management.
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Preț: 108.74 Lei
Caracteristicile produsului History of Cadbury
- Brand: Diane Wordsworth
- Categoria: Business Management
- Magazin: libris.ro
- Ultima actualizare: 25-11-2024 01:40:54
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Descriere magazin:
When John
Cadbury came to Birmingham in 1824, he sold tea, coffee and drinking chocolate in a small shop on Bull Street. Drinking chocolate was considered a healthy alternative to alcohol, something
Cadbury, a Quaker, was keen to encourage. In 1879, the Cadburys moved to Bournville and created their 'factory in a garden' - an unprecedented move. It is now ironic that today's Bournville is surrounded by that urban sprawl the Cadburys were so keen to get away from. This book looks at some of the social impact this company has had since its inception, both on the chocolate and cocoa business in general and on the community at large, both within and without the firm of
Cadbury. In 2024, Cadbury's will be celebrating 200 years of the first store opening. This is the story of how the company began, how it grew, and how they diversified in order to survive.