Hotel Revenue Management: The Post-Pandemic Evolution to Revenue Strategy - Dave Roberts - Dave Roberts

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This book guides the reader from the building blocks of Revenue management, to pricing science and merchandising, and to broader issues of setting objectives in support of a Revenue strategy.
As the Strategy component of the discipline increases, so too must the breadth of knowledge of Revenue managers..
As more of the tactics of Revenue management are executed through automation, and powered by machine learning, Revenue managers will become more focused on Strategy and will need to think about Revenue management in the context of marketing, loyalty, and distribution.
This will require a strong foundation in analytics-not just modeling, but also business analytics in support of a holistic strategy.
Leaders in Hotel Revenue management, and more broadly in sales & marketing, need to understand these changes, and lead and adapt accordingly.
The discipline is evolving, and that Evolution has been accelerated by the COVID-19 pandemic.
This book guides the reader from the building blocks of Revenue management, to pricing science and merchandising, and to broader issues of setting objectives in support of a Revenue strategy