How Brands Grow

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How Brands Grow - Disponibil la libris.ro

Pe YEO găsești How Brands Grow de la Byron Sharp, în categoria Business & Economics.

Indiferent de nevoile tale, How Brands Grow din categoria Business & Economics îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Preț: 313.74 Lei

Caracteristicile produsului How Brands Grow

• Brand: Byron Sharp
• Categoria: Business & Economics
• Magazin: libris.ro
• Ultima actualizare: 25-11-2024 01:40:54

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Descriere magazin:
Voted AdAge's Most-Recommended Marketing Book of the Summer 2013.This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.