If you can persuade a cat ... it works!\' NASA engineer.
This is the essential guide to getting your way.
Jay Heinrichs, award-winning author of Thank You for Arguing and advisor to the Pentagon, NASA and Fortune 500 companies, distils a lifetime of negotiating and rhetoric to show you how to win over anyone - from colleagues and bosses, to friends and partners at home (and even the most stubborn of feline adversaries).
You\'ll learn to:Perfect your timing - learn exactly when to pounceGet your body language, tone and gesture just rightThink about what your opponent wants - always offer a comfy lapLure them in by making them think they have the powerThe result? A happy, hopefully scratch-free, resolution.\'Jay Heinrichs knows a thing or two about arguing\' The Times\'A master rhetorician and persuasion guru\' Salon\'You got a bunch of logical engineers to inject pathosinto their arguments ... you can persuade anyone.
If you can persuade a cat ..
