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Claude Hopkins was a Marketing genius earning $185,000 in 1907 as an employee of an Advertising firm.
To ensure Claude\'s techniques and principles are not forgotten, best-selling author and entrepreneur, Ton.
While this book has been recommended and used by many great Marketing minds since Claude\'s day, his principles remain broadly unknown.
Claude codified his techniques in 1923 in a book called Scientific Advertising.
That\'s equivalent to over $25 million today.
Claude Hopkins was a Marketing genius earning $185,000 in 1907 as an employee of an Advertising firm
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