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Building a relationship with a corporate sponsor is one of the most important things an organization needs to do in order to achieve its mission.
How to Get Sponsorships and Endorsements provides step-by-step, practical advice on how to build sustainable, mutually beneficial partnersh.
However, marketing guru Simon Tam argues that the relationship can be so much more.
Sponsors can not only provide a source of income, but also increased brand awareness, volunteers, and other valuable resources.
Building a relationship with a corporate sponsor is one of the most important things an organization needs to do in order to achieve its mission
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