Contributor(s): Author: Fabian Geyrhalter This book will Guide you through the steps necessary to build a Brand From the ground up: Step 1 (Chapter 1): Create a Brand platform Step 2 (Chapter 2): Devise a Brand name Step 3 (Chapter 3): Design Your brand\'s Identity Step 4 (Chapter 4): Craft Your Brand atmosphere touch points M.
Contributor(s): Author: Fabian Geyrhalter This book will Guide you through the steps necessary to build a Brand From the ground up: Step 1 (Chapter 1): Create a Brand platform Step 2 (Chapter 2): Devise a Brand name Step 3 (Chapter 3): Design Your brand\'s Identity Step 4 (Chapter 4): Craft Your Brand atmosphere touch points M