UPDATE>This is the Recommended definitive and complete edition: Paperback (ISBN: 9781626549623) and Hardcover (ISBN: 9781626549630) Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact.
Read it, apply it, and watch your sales soar..
Fifty years after publication this book is still the standard bearer, sought after by a new generation of copy-writers and businesspeople.
Schwab provides us shortcuts without sacrificing long-term understanding.
Schwab shows us how to Get attention Build credibility Create winning layouts and choose the best ad size Test ad effectiveness Convert inquiries to sales Make special offers that dramatically increase response and sales How to Write a Good Advertisement gets you quickly up to speed with examples of powerful profitable headlines (with explanations of why those headlines work so well), and quick lesson reviews that help you turn what you\'ve read into skills you own.
In just over 200 pages, this book clearly explains the core elements of an effective advertisement.
How to Write a Good Advertisement, Schwab\'s classic guide, has stood the test of time.
Considered a marketing master during his 44-year career, he was the copywriter who propelled Dale Carnegie\'s How to Win Friends and Influence People into a mega-seller.
Schwab was one of the greats.
Victor O.
Most of us need some help, and even naturals can improve by studying the best.
Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople.
You need to grab the attention of potential customers, clients, or supporters and call them to action.
UPDATE>This is the Recommended definitive and complete edition: Paperback (ISBN: 9781626549623) and Hardcover (ISBN: 9781626549630) Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact
