Description The supermarket Design of the past sixty years was developed not by designers, but by supply chain managers as an optimized logistical solution.
This leads to all kind of hyb.
In times of disruption by online retail, the industry is looking for new storytelling metaphors.
This metaphor was enough, since it implemented the lowest possible cost and no money spent on fuss.
The storytelling metaphor was that of a logistic center and the client was part of the supply chain.
Description The supermarket Design of the past sixty years was developed not by designers, but by supply chain managers as an optimized logistical solution