His famous Alka Seltzer TV commercials had the Whole world saying, "I can\'t Believe I ate the Whole thing" and "Try it, you\'ll like it." In this fun, fast-paced, and often hilarious memoir, Howie Cohen gives us a front row seat to those amazing revolutionary times: how pot and the pill opened the doors (and everything else) to sexual and creative freedom; the creative takeover by mensch-y Jewish copywriters and macho Italian art directors; the disruption of ad campaigns like.
His famous Alka Seltzer TV commercials had the Whole world saying, "I can\'t Believe I ate the Whole thing" and "Try it, you\'ll like it." In this fun, fast-paced, and often hilarious memoir, Howie Cohen gives us a front row seat to those amazing revolutionary times: how pot and the pill opened the doors (and everything else) to sexual and creative freedom; the creative takeover by mensch-y Jewish copywriters and macho Italian art directors; the disruption of ad campaigns like
