He\'s an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity and newsmaker, whose name symbolized integrity and know-how for millions of Americans.
He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn\'t know how to cash the check..
He goes behind the scenes for a look at Henry Ford\'s reign of intimidation and manipulation.
In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang.
He led a battle for Chrysler\'s survival that made his name a symbol of integrity, know-how, and guts for millions of Americans.
But Lee Iacocca didn\'t get mad, he got even.
The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him.
His career is breathtaking.-- Business Week He\'s an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president. . . .
Lee Iacocca is also a genuine folk hero.
He is fast-talking, blunt, boastful, and unabashedly patriotic. . .
Vintage Iacocca .
He\'s an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity and newsmaker, whose name symbolized integrity and know-how for millions of Americans
