Implementing Key Account Management

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Implementing Key Account Management - Disponibil la libris.ro

Pe YEO găsești Implementing Key Account Management de la Mark Davies, în categoria Business Management.

Indiferent de nevoile tale, Implementing Key Account Management din categoria Business Management îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Preț: 301.84 Lei

Caracteristicile produsului Implementing Key Account Management

• Brand: Mark Davies
• Categoria: Business Management
• Magazin: libris.ro
• Ultima actualizare: 07-03-2025 01:38:19

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Descriere magazin:
Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme. The book offers an integrated framework for key account management (KAM) that businesses can use to design or further develop strategic customer management programmes, enabling them to overcome the obstacles that organizations often face when rolling out their strategies. Bringing together the experiences of leading experts within this field, Implementing Key Account Management draws on two decades of research and best practice from Cranfield University School of Management, one of the foremost centres for researcher and thought leadership in KAM. Between them, the authors have designed and delivered programmes globally for clients such as Rolls-Royce, Unilever, Vodafone, The Economist and many more. Rigorously researched, well-grounded and practical, this book is - quite simply - the definitive, go-to resource for implementing key account management programmes.