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He is an international traveler in the field of marketing and print publishing..
His periodical Pop Void was gathered into the book, Pop Void: A Journal of Popular Culture in 1988.
Jim Morton has been watching and writing about cinema and other popular culture subjects since 1980.
He has been self-publishing for over 30 years and now is a talk-show host on The Counter Culture Hour in San Francisco.
Vale is a popular-cultural investigator as recognized by The New York Times, NPR and other major dispersers of culture and the news.
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