Produs

Influence: Science and Practice, Paperback/Robert B. Cialdini

Name: Influence: Science and Practice, Paperback/Robert B. Cialdini
Brand: Allyn & Bacon
Price: 350.99 RON
Availability: InStock

Vânzător

elefant.ro

Cumpără

Pret

350.99 Lei

Categorie (vânzător)

Foreign Books

Marca

Allyn & Bacon

Produs actualizat în urmă cu 1 zi

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Influence: Science and Practice, Paperback/Robert - Disponibil la elefant.ro

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Preț: 350.99 Lei

Caracteristicile produsului Influence: Science and Practice, Paperback/Robert

Brand: Allyn & Bacon
Categoria: Foreign Books
Magazin: elefant.ro
Ultima actualizare: 16-06-2026 00:26:07

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Descriere magazin:
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another\'s request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

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