Influence: Science and Practice is an examination of the psychology of compliance (i.e.
Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to ge. uncovering which factors cause a person to say "yes" to another\'s request).
Influence: Science and Practice is an examination of the psychology of compliance (i.e