You\'ve tried reading books and articles but they don\'t help.
As I started to.
I took notes for years and then started writing, after a gentle nudge from my wife.
I set out to write about the real problems and how they can be addressed.
That\'s why Innovation success rate has not improved in the last 40 years.
They don\'t know the real barriers that you and I face every day.
Why? Because the books are by business school professors and other pretenders who have never done any innovation.
You\'ve tried reading books and articles but they don\'t help