Integrated Advertising, Promotion, and Marketing. Communicating in a Digital World, Paperback/***

Integrated Advertising, Promotion, and Marketing. Communicating in a Digital World, Paperback/***

Detalii Integrated Advertising, Promotion, and Marketing.

elefant.ro
Vânzător
elefant.ro
Pret
382.99 Lei
Categorie (vânzător)
Foreign Books
Marca
Taylor & Francis Ltd

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  • Brand: Taylor & Francis Ltd
  • Categoria: Foreign Books
  • Magazin: elefant.ro
  • Ultima actualizare: 04-12-2024 01:37:01

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Descriere magazin:
This book introduces the concepts, perspectives, and importance of Integrated Marketing Communication (IMC). It presents the history of Indian advertising, the strategic importance of IMC, a discussion on social and cultural factors that enhance the effectiveness of marketing communication. Publisher: Taylor & Francis Ltd Author(s): Tata Sai (Indian Insitute of Management, Ranchi) Vijay Illustration(s): 46 Tables, black and white; 16 Line drawings, black and white; 13 Halftones, black and white; 29 Illustrations, black and white Number of pages: 366 Publication date: 2023 Dimensions: 155 x 235 x 25 Cover type: Paperback / softback

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