This book is an introduction to Intercultural Communication (IC) that takes into account the much neglected dynamic paradigm of culture in the literature.
Such an Interdisciplinary approach provides readers wi.
It is also the first IC textbook in the field that incorporates insight from evolutionary biology and the newly emerging discipline of cultural neurosciences.
It posits that culture is not static, context is the driving force for change, and individuals can develop a multicultural mind.
This book is an introduction to Intercultural Communication (IC) that takes into account the much neglected dynamic paradigm of culture in the literature