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International and Cross-Cultural Business Research | Jean-Claude Usunier, Hester Van Herk, Julie Anne Lee - SAGE Publications Ltd


International and Cross-Cultural Business Research | Jean-Claude Usunier, Hester Van Herk, Julie Anne Lee
293.8 Lei

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(15-11-2024)
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Successfully combining Cross-Cultural management and Business Research methods, this team of International authors provide much needed coverage of the implications that should be considered when undertaking Research across different cultures..
Successfully combining Cross-Cultural management and Business Research methods, this team of International authors provide much needed coverage of the implications that should be considered when undertaking Research across different cultures.


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