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The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting International businesses, so students are prepared to successfully conduct business with organizations worldwide.
It also greatly emphasizes cultural literacy and gives students the tools to effectively communicate with foreign business representatives.
Packed with current examples that reflect the vibrancy of the International business field, this student-friendly text offers a Managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy.
Successfully prepare students for the International marketplace International Business illustrates how successful managers must function in a competitive world.
For courses in International business.
The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.
This title is a Pearson Global Edition
