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Introduction to Sport Marketing is an accessible and engaging Introduction to key concepts and best practice in Sport marketing.
The book has a wider scope than other Sport marketing textbooks, recognising that students are just as likel.
Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective Sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation.
Introduction to Sport Marketing is an accessible and engaging Introduction to key concepts and best practice in Sport marketing
Uneori, aceste descrieri pot contine inadvertente. De asemenea, imaginea este informativa si poate contine accesorii neincluse in pachetele standard.
