Machine learning and Automation are disrupting every industry-Advertising is no exception.
Join, or die..
But the machine waits for no one.
If you follow Gilbert\'s Automation playbook, you\'ll realize the machine isn\'t your enemy, but a friend in need of your guidance.
Gilbert also elucidates how the technology that powers the most profitable campaigns actually works, arming his readers with the knowledge to apply Automation and machine learning successfully across the entire spectrum of Digital Advertising channels.
Gilbert\'s writing is replete with specific strategies you\'ll be able to implement in your own campaigns right away.
From the failures and mistakes that nearly lost the agency multiple clients and millions in revenue, to the exaltation of successful breakthroughs, Join Or Die is brutally transparent, honest and best of all, practical.
In Join or Die, Patrick Gilbert shares how he transformed AdVenture Media into a modern, automation-driven Advertising powerhouse.
We have officially entered the age of automation, and there\'s no turning back.
Google AdWords, as we once knew it, no longer exists.
The modern Digital Advertising landscape is dominated by the likes of Facebook and Google Ads, and the traditional optimization levers that PPC managers grew accustomed to are being stripped away and replaced by automated solutions.
Machine learning and Automation are disrupting every industry-Advertising is no exception
