Richard McCombs oversaw one of the first American companies to return to Vietnam after the embargo was lifted.
ARI had been invited to form a joint venture (JV) with the large.
ARI was the largest rice company in the United States.
Richard went to Vietnam because he was the only person at American Rice (ARI) who volunteered to go.
Keep Smiling is about his experiences living and working there while negotiating and operating a joint venture with the government of Vietnam.
Richard McCombs oversaw one of the first American companies to return to Vietnam after the embargo was lifted