Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management - Alexander Chernev

Descriere YEO:

Kellogg on Marketing: The Marketing - Disponibil la libris.ro

Pe YEO găsești Kellogg on Marketing: The Marketing de la Alexander Chernev, în categoria Business & Economics.

Indiferent de nevoile tale, Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management - Alexander Chernev din categoria Business & Economics îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Preț: 173.6 Lei

Caracteristicile produsului Kellogg on Marketing: The Marketing

• Brand: Alexander Chernev
• Categoria: Business & Economics
• Magazin: libris.ro
• Ultima actualizare: 15-12-2024 01:42:32

Comandă Kellogg on Marketing: The Marketing Online, Simplu și Rapid

Prin intermediul platformei YEO, poți comanda Kellogg on Marketing: The Marketing de la libris.ro rapid și în siguranță. Bucură-te de o experiență de cumpărături online optimizată și descoperă cele mai bune oferte actualizate constant.

Descriere magazin:
The ultimate marketing resource from the world\'s leading scholars From the world\'s #1 MBA marketing program comes the latest edition of Kellogg on Marketing , presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management. You\'ll discover a renewed focus on digital transformation and data analytics, as well as comprehensive explanations of the strategic and tactical aspects of effective marketing. From managing business growth to identifying target customers, developing a meaningful value proposition, and data-driven marketing, every area relevant to marketing professionals is covered by expert contributors possessing unique insights into their respective competencies. Readers will also find: Discussions of the unique challenges facing brands in designing and managing their image and techniques for building resilient brands Strategies for creating loyal customers and developing personalization at scale Strategies for designing effective omni-channel marketing platforms Strategies for crafting a successful cross-platform communications campaigns Discussions on the application of data analytics and artificial intelligence to the creation of successful marketing programsAn indispensable resource for any professional expected to contribute to their organization\'s marketing efforts or business growth, Kellogg on Marketing, Third Edition, also earn a place in curricula of the business school educating the next generation of business leaders.