Kotler, Philip: - Philip Kotler is the S.
C. and foreign companies--including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, and Motorola--in the areas of marketing strategy and planning, marketing organization, and international marketing..
He participates in KMG client projects and has consulted to many major U.
S.
Kotler presents continuing seminars on leading marketing concepts and developments to companies and organizations in the U.
S., Europe and Asia.
Dr.
He has also authored or co-authored dozens of leading books on Marketing: Principles of Marketing
Marketing Models
Strategic Marketing for Non-Profit Organizations
The New Competition
High Visibility
Social Marketing
Marketing Places
Marketing for Congregations
Marketing for Hospitality and Tourism; and The Marketing of Nations.
He is known to many as the author of what is widely recognized as the most authoritative textbook on Marketing: Marketing Management , now in its 13th edition.
Kotler is currently one of Kotler Marketing Group\'s several consultants.
Dr.
He is hailed by Management Centre Europe as the world\'s foremost expert on the strategic practice of marketing.
Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago.
Kotler, Philip: - Philip Kotler is the S.
C
