Last Call for Bud Light: The Fall and Future of America\'s Favorite Beer - Anson Frericks

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Caracteristicile produsului Last Call for Bud Light:

• Brand: Anson Frericks
• Categoria: Political Science
• Magazin: libris.ro
• Ultima actualizare: 15-03-2025 01:47:23

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Descriere magazin:
The astonishing inside story of how Bud Light lost its position as the most popular beer in the United States from a longtime Anheuser-Busch executive. Anson Frericks, a former president at Anheuser-Busch--formerly the home of America\'s most popular brewery--watched as the company unraveled at the hands of globe-trotting financiers and progressive middle management. Rather than pursue shareholder profits, Anheuser-Busch suddenly became focused on stakeholder capitalism and the vague mandates of environment, social, and governance (ESG). This ill-advised change cumulated in the shocking evaporation of $30 billion in market cap after releasing an advertising campaign starring political activist Dylan Mulvaney. Now, Anheuser-Busch\'s evolution and its subsequent fallout is brought to light as never before with this ultimate insider\'s look. Compelling, candid, and eye-opening, Last Call for Bud Light is the unforgettable story of the downfall and future of an American icon.