An understanding of psychology--specifically the Psychology behind how users behave and interact with digital interfaces--is perhaps the single most valuable nonDesign skill a designer can have.
You\'ll learn: How aesthetically pleasing Design creates positive responses The principles from Psychology most useful for designers How these Psychology principles relate to UX heuristics Predictive models including Fitts\'s law, Jakob\'s law, and Hick\'s law Ethical implications of Using Psychology in Design A framework for applying these principles.
Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.
This practical guide explains how you can apply key principles in Psychology to build Products and experiences that are more intuitive and human-centered.
The most elegant Design can fail if it forces users to conform to the Design rather than working within the blueprint of how humans perceive and process the world around them.
An understanding of psychology--specifically the Psychology behind how users behave and interact with digital interfaces--is perhaps the single most valuable nonDesign skill a designer can have
