Contributor(s): Author: Femi Olajiga Foreword by: Arie Van Bennekum With: Peter Billante Actionable guide to implementing Agile in marketing, including practical examples and more detailed case studies of different types of Agile Marketing teams which illustrate the application of Agile within Marketing teams from start to finish.
You will learn how to apply Lean and Agile principles to Marketing planning and execution on a very practica.
Contributor(s): Author: Femi Olajiga Foreword by: Arie Van Bennekum With: Peter Billante Actionable guide to implementing Agile in marketing, including practical examples and more detailed case studies of different types of Agile Marketing teams which illustrate the application of Agile within Marketing teams from start to finish
