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CSO Insights reported two findings in their 5th annual Sales Enablement study that makes this book a must-read for every Sales enablement professional and Sales leader.1.
This is when the organization follows a formal approach to Coaching (one that is documented and fully implemented) plus aligns Coaching services to the enablement services provided to Sales pro.
Dynamic Coaching showed the greatest impact on performance.
The #1 driver of seller engagement was Sales management leadership.2.
CSO Insights reported two findings in their 5th annual Sales Enablement study that makes this book a must-read for every Sales enablement professional and Sales leader.1
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