Effectively Marketing libraries by persuasively communicating their Relevance is key to ensuring their future.
No matter what type or size.
Focusing on big-picture strategies, she shares lessons learned from her 20 year career in Library Marketing and communications.
Speaking directly to those in senior leadership positions, Anderson lays out the structural and organizational changes needed to help libraries answer the Relevance question and maximize their Marketing and communications efforts.
Effectively Marketing libraries by persuasively communicating their Relevance is key to ensuring their future