When it comes to your relationship with marketing, it\'s time to wipe the slate clean.
Bringing with him more than thirty-five years of experience, Atul shows you how to make marketing work for you and finally achieve the results you\'ve been waiting for..
He helps you understand why you need marketing, the important distinctions between marketing and sales, and how to attain the right blend of hard data and softer creativity to persuade your audience. In Lies, Damned Lies, and Marketing, Atul Minocha reveals the root causes of your frustration and provides you with the insight you need to utilize your marketing dollars for real results.
Perhaps you\'re close to giving up on marketing entirely, but something tells you that you shouldn\'t-you just need to know how to use it wisely.
You\'re frustrated.
Your marketing team and vendors have overpromised and underdelivered, and you\'re disappointed.
You\'ve been told that social media is a silver bullet for increased sales (so far, you haven\'t seen an impact).
You\'ve been promised big results with a quick turnaround.
When it comes to your relationship with marketing, it\'s time to wipe the slate clean
