"An enthusiastic, example-rich argument for innovating in a particular way--by deliberately experimenting and taking Small exploratory steps in novel directions.
What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, and the story developers at Pixar films all have in common? Bestselling author Peter Sims found that rather than start with a big idea or plan a whole project in adv.
Light, bright, and packed with tidy anecdotes" ( The Wall Street Journal ). "An enthusiastic, example-rich argument for innovating in a particular way--by deliberately experimenting and taking Small exploratory steps in novel directions