Modernist aesthetics in architecture, art, and product design are familiar to many.
An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form..
Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968.
Roger Remington on Modernism and graphic design.
Alongside the comprehensive catalog, the book features an introduction from Jens Muller on the history of logos, and an essay by R.
Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares.
Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic.
This unprecedented TASCHEN publication, authored by Jens Muller, brings together approximately 6,000 trademarks, focused on the period 1940-1980, to examine how modernist attitudes and imperatives gave birth to corporate identity.
Less well-known, but no less fascinating, is the distillation of Modernism in graphic design.
In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past.
Modernist aesthetics in architecture, art, and product design are familiar to many
