Long Tail, Paperback/Chris Anderson - Cornerstone

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Updated edition, including a brand new chapter on marketing, released to tie-in with Anderson\'s new book, }Free{.
It explores the new business model where unlimited choice results in the combined value of items that only sell in small quantities outweighing the value of high-volume bestsellers..
Updated edition, including a brand new chapter on marketing, released to tie-in with Anderson\'s new book, }Free{