Love is the surprising emotion That company builders cannot afford to ignore.
Insightful, thought-provoking, and sometimes controversial, Lovability is the book That you turn to when you know there h.
In a Business world That has increasingly emphasized hype over substance and get-big-at-any-cost thinking over profitable and sustainable growth, it\'s time for a new recipe for company success.
He convincingly explains That there is a better path forward -- a people-first way grounded in love.
Much has been written about how entrepreneurs Build innovative products and successful businesses, but the author\'s message is original and refreshing.
Their experiences, along with headline-grabbing case studies (both inspiring successes and cautionary tales), will help readers discover how to Build something That matters.
And in preparation for writing this book, he interviewed well-known startup founders, product managers, executives, and CEOs at hundreds of name brand and agile organizations.
Lovability provides valuable lessons and actionable steps for product and company builders everywhere, including: - Why you should rethink everything you know about building a Business - What a product really is - The magic of finding what your customers truly desire - How to turn Business strategy and product roadmaps into customer Love - Why you should chase company value, not valuation - Surveys to measure your company\'s lovability Brian de Haaff has spent the last 20 years focused on Business strategy, product management, and bringing disruptive technologies to market.
He reveals the secret to the phenomenal growth of Aha and the engine That powers lasting customer devotion -- a set of principles That he pioneered and named The Responsive Method.
Lovability: How to Build a Business That People Love and Be Happy Doing It shares what Silicon Valley-based author and Aha CEO Brian de Haaff knows from a career of founding successful technology companies and creating award-winning products.
Nobody talks about it, but it is obvious in hindsight.
Consider your own emotions and a key insight is revealed: Love is central to business.
You do not merely likethose products, you adore them.
Think about the products and companies That you really care about and how they make you feel.
Genuine, heartfelt devotion and loyalty from customers -- yes, Love -- is what propels a select few companies ahead.
Love is the surprising emotion That company builders cannot afford to ignore
