Luxury Strategy
Detalii Luxury Strategy
Vânzător
libris.ro
Pret
365.32 Lei
365.32 Lei
456.65 Lei
Categorie (vânzător)
Business & Economics
Marca
Jean-No�L Kapferer
Descriere YEO:
Descriere magazin:
The Luxury Strategy, written by two world experts on luxury branding, provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. By defining the differences between premium and luxury brands and products, analysing the nature of true luxury brands and turning established marketing 'rules' upside down, The Luxury Strategy has established itself as the definitive work on the essence of a luxury brand strategy. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It also includes a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, cementing its position as the authority on luxury strategy.
Luxury Strategy - Disponibil la libris.ro
Pe YEO găsești Luxury Strategy de la Jean-No�L Kapferer, în categoria Business & Economics.
Indiferent de nevoile tale, Luxury Strategy din categoria Business & Economics îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.
Preț: 365.32 Lei
Caracteristicile produsului Luxury Strategy
- Brand: Jean-No�L Kapferer
- Categoria: Business & Economics
- Magazin: libris.ro
- Ultima actualizare: 25-11-2024 01:40:54
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Descriere magazin:
The Luxury Strategy, written by two world experts on luxury branding, provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. By defining the differences between premium and luxury brands and products, analysing the nature of true luxury brands and turning established marketing 'rules' upside down, The Luxury Strategy has established itself as the definitive work on the essence of a luxury brand strategy. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It also includes a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, cementing its position as the authority on luxury strategy.
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