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A unique guide for anyone with responsibility for Communications within an organization.
Critically, it explores the motivations that shape the way Communications professionals work..
It introduces the main disciplines - marketing, media management, branding, digital and so on - and sets out robust and flexible approaches to planning and delivery.
A unique guide for anyone with responsibility for Communications within an organization
Uneori, aceste descrieri pot contine inadvertente. De asemenea, imaginea este informativa si poate contine accesorii neincluse in pachetele standard.
