Produs

Made to Stick

Name: Made to Stick
Brand: Chip Heath
Price: 73.38 RON
Availability: InStock

Vânzător

libris.ro

Cumpără

Pret

73.38 Lei 81.53 Lei

Categorie (vânzător)

Social Sciences

Marca

Chip Heath

Produs actualizat în urmă cu 10 luni

Descriere YEO:

Made to Stick - Disponibil la libris.ro

Pe YEO găsești Made to Stick de la Chip Heath, în categoria Social Sciences.

Indiferent de nevoile tale, Made to Stick din categoria Social Sciences îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Preț: 73.38 Lei

Caracteristicile produsului Made to Stick

Brand: Chip Heath
Categoria: Social Sciences
Magazin: libris.ro
Ultima actualizare: 05-06-2025 16:21:01

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Descriere magazin:
Why does fake news stick while the truth goes missing? Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts? Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows: - how an Australian scientist convinced the world he\'d discovered the cause of stomach ulcers by drinking a glass filled with bacteria - how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium - how pitches like \'Jaws on a spaceship\' (Alien) and \'Die Hard on a bus\' (Speed) convince movie execs to invest gigantic sums even when they know nothing else about the project As entertaining as it is informative, this is a timely exploration of a fascinating human behaviour. At the same time, by demonstrating strategies like the \'Velcro Theory of Memory\' and \'curiosity gaps\', it offers superbly practical insights. Made to Stick uses cutting-edge insight to help you ensure that what you say is understood, remembered and, most importantly, acted upon.

Made to Stick - 0 | YEO