Hague, Paul: - Paul Hague, based in Manchester, UK, is co-founder of B2B International.
These include Kogan Page titles such as Market Research in Practice 5e (2021) and The Business Model Handbook (2019)..
He is the author of a dozen books on Market Research as well as books on customer experience and business models that share over 35 years of practical experience in running a successful Market Research agency.
With 45 years of experience running Market Research agencies, his clients include Samsung, Microsoft, Henkel and Michelin.
Hague, Paul: - Paul Hague, based in Manchester, UK, is co-founder of B2B International