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Market Research in Practice: An Introduction to Gaining Greater Market Insight - Paul Hague - Paul Hague


Market Research in Practice: An Introduction to Gaining Greater Market Insight - Paul Hague
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(14-11-2024)
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Hague, Paul: - Paul Hague, based in Manchester, UK, is co-founder of B2B International.
These include Kogan Page titles such as Market Research in Practice 5e (2021) and The Business Model Handbook (2019)..
He is the author of a dozen books on Market Research as well as books on customer experience and business models that share over 35 years of practical experience in running a successful Market Research agency.
With 45 years of experience running Market Research agencies, his clients include Samsung, Microsoft, Henkel and Michelin.
Hague, Paul: - Paul Hague, based in Manchester, UK, is co-founder of B2B International


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