Marketing Analytics: Essential Tools for Data-Driven Decisions, Hardcover/Rajkumar Venkatesan - University of Virginia Press

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The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions , which updates and expands on the earlier book as we enter the 2020s.
The book presents actual cases and data, giving readers i.
As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for Marketing decision-making.
The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions , which updates and expands on the earlier book as we enter the 2020s