Contributor(s): Author: Stephan Sorger Marketing Analytics: Strategic Models and Metrics offers Marketing students and professionals a practical guide to Strategic decision Models and Marketing metrics.
See StephanSorger.com for a complete record of all changes..
It retains the same layout as the original release (First Edition, Version 1.0).
Revision 1.1 incorporates minor corrections and edits.
Analytics in Action - Pivot tables and data-driven presentations Edition: First Edition, Version 1.1, introduced November 2013.
Sales Analytics - Metrics for sales, profitability, and support Chapter 12.
Promotion Analytics - Promotion budget estimation and allocation Chapter 11.
Distribution Analytics - Analytics-based channel evaluation and selection Chapter 10.
Price Analytics - Pricing techniques and assessment Chapter 9.
Product and Service Analytics - Conjoint analysis and product/service Metrics Chapter 8.
Business Operations - Forecasting, predictive analytics, and data mining Chapter 7.
Business Strategy - Analytics-based strategy selection Chapter 6.
Competitive Analysis - Competitor identification, analysis, and strategy Chapter 5.
Market Segmentation - Segment identification, analysis, and strategy Chapter 4.
Market Insight - Market sizing and trend analysis Chapter 3.
Introduction - Introduction to Marketing analytics Chapter 2.
The book contains a wealth of information on Marketing Analytics: Almost 500 pages of text, covering a wide variety of decision Models and Metrics Nearly 400 figures, including diagrams, tables, and charts Step-by-step instructions on market segmentation, conjoint analysis, and other techniques Current examples demonstrating how organizations are applying Models and Metrics The list of chapters below includes a sample of the topics: Chapter 1.
The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations.
Contributor(s): Author: Stephan Sorger Marketing Analytics: Strategic Models and Metrics offers Marketing students and professionals a practical guide to Strategic decision Models and Marketing metrics
