Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition is a much-needed Guide to Marketing for libraries, archives, and museum professionals in the Social media age.
Chapters cover coordinating efforts with the organization\'s mission, goals, and objectives, how to do a SWOT analysis.
This book serves as both an introductory textbook and as a Guide for working professionals interested in developing well-planned evidence-based Marketing campaigns.
Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition is a much-needed Guide to Marketing for libraries, archives, and museum professionals in the Social media age