Marketing at Low Tide: How to Recession-Proof Your Marketing Department - Allison Tivnon

Descriere YEO:

Marketing at Low Tide: How - Disponibil la libris.ro

Pe YEO găsești Marketing at Low Tide: How de la Allison Tivnon, în categoria Education.

Indiferent de nevoile tale, Marketing at Low Tide: How to Recession-Proof Your Marketing Department - Allison Tivnon din categoria Education îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Preț: 133.11 Lei

Caracteristicile produsului Marketing at Low Tide: How

• Brand: Allison Tivnon
• Categoria: Education
• Magazin: libris.ro
• Ultima actualizare: 15-12-2024 01:42:32

Comandă Marketing at Low Tide: How Online, Simplu și Rapid

Prin intermediul platformei YEO, poți comanda Marketing at Low Tide: How de la libris.ro rapid și în siguranță. Bucură-te de o experiență de cumpărături online optimizată și descoperă cele mai bune oferte actualizate constant.

Descriere magazin:
Marketing matters just as much, if not more, during economic recessions In 2020, the longest period of economic expansion in U.S. history came to a grinding halt. Caught off guard by years of growth and record-breaking profits, architecture, engineering, and construction firms (known collectively as the A/E/C Industry) are now reeling and wondering how long the recession will last and how severe the financial impacts will be. During the Great Recession of 2008-2010, many A/E/C firms made deep, devastating cuts into their Marketing departments. These \'cost-saving\' measures caused waves of layoffs of marketing professionals across all job categories and levels of seniority. This type of extreme \'disinvestment\' in marketing resources hinders a firm\'s ability to position its brand in the hyper-competitive landscape of a recession. To prevent this from happening again, we must understand the motivations and perceptions that drive firm financial decisions, and review some of the miss-steps marketing departments make when the tide goes out. To do this, we explore: How recession impacts the A/E/C Industry \'Firm psychology\' and how it impacts Marketing departments 4 recession action steps to take immediately 10 Activities Marketing Departments Should Do Every Year to improve agility and strengthen team commitment and morale