Descriere YEO:
Pe YEO găsești Marketing Communications: Objectives, Strategy, Tactics, de la Sage Publications Ltd, în categoria Foreign Books.
Indiferent de nevoile tale, Marketing Communications: Objectives, Strategy, Tactics, Paperback/John R. Rossiter din categoria Foreign Books îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.
Preț: 466.99 Lei
Caracteristicile produsului Marketing Communications: Objectives, Strategy, Tactics,
- Brand: Sage Publications Ltd
- Categoria: Foreign Books
- Magazin: elefant.ro
- Ultima actualizare: 03-05-2025 02:21:46
Comandă Marketing Communications: Objectives, Strategy, Tactics, Online, Simplu și Rapid
Prin intermediul platformei YEO, poți comanda Marketing Communications: Objectives, Strategy, Tactics, de la elefant.ro rapid și în siguranță. Bucură-te de o experiență de cumpărături online optimizată și descoperă cele mai bune oferte actualizate constant.
Descriere magazin:
Description Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan. The new SAGE
Marketing Communications textbook is a contemporary evolution of the well-known
Rossiter and Percy Advertising and Promotion Management textbook, which at its peak was adopted by six of the top 10 U.S. business schools - Stanford, Wharton, Columbia, Berkeley, UCLA, and Northwestern - as well as by the London Business School, Oxford\'s Said Business School, and by most of the top business schools in Europe such as Erasmus University Rotterdam, INSEAD, and the Stockholm School of Economics. Key features include: An author analytical approach with checklist frameworks in chapters, providing students with a systematic guide to doing marketing communications. A managerial perspective, helping students to become a marketing manager and study as though they are in the role. Coverage of key new marketing communications topics such as branding and social media. In each of the end-of-chapter questions there are mini-cases that involve real brands, and the numerous examples throughout the text refer to globally known brands such as Gillette, Mercedes, Revlon, and Toyota. The book is supported by online instructor resources, including PowerPoint slides and teaching outlines for each chapter, multiple choice exam questions and answers, team project templates, true and false quizzes and answers, and an instructor manual. Suitable for
Marketing Communications and Advertising & Promotion modules at UG and PG levels.