Marketing Communications | PR Smith, Ze Zook

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Marketing Communications | PR Smith, - Disponibil la carturesti.ro

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Caracteristici și Avantaje ale produsului Marketing Communications | PR Smith,

• Departament: gaming-carti-birotica
• Ideal pentru pasionații de jocuri, birotică și distracție online.

Preț: 331 Lei

Caracteristicile produsului Marketing Communications | PR Smith,

• Brand: Kogan Page
• Categoria: Carte straina
• Magazin: carturesti.ro
• Ultima actualizare: 11-11-2024 01:46:56

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Descriere magazin:
This book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA. Compared to the competition that too often uses a bolts-on approach to integration, this book is essential for giving students the precise skills employers will look for - to be able to implement genuinely integrated marketing campaigns.This new, seventh edition combines professional and academic expertise to ground big picture theory into real-world case studies, drawing from cutting-edge global companies like Snapchat and Spotify, that will teach students the why behind the how. With increased focus on social media and the latest digital technologies, this new edition will teach students:- How AI, the Internet of Things, Big Data, AR/VR and marketing automation can be used successfully in campaigns- The opportunity and risks of social media- How to navigate ethical and data management challenges- How to use the current preferred digital marketing tools and technologyCovering the key themes of customer engagement, experience and journey, this book will allow students to become truly confident working in an environment of ongoing technological transformation.