For far too long Marketing professionals have been getting the shaft.
Follow this detailed Differentiation process and learn how to achieve the high ground when presenting and winning new work..
Chock full of relevant pop culture references Marketing For Supervillains will show aspiring differentiators how to approach the subject of becoming decommoditized.
Marketing For Supervillains is a serious book on how to approach brand differentiation, Decommoditization(TM) and if one\'s aspirations are high enough for World domination.
This Marketing manifesto is intended to spark a revolution amongst advertising & branding professionals who deserve more as well as a tome to help recruit new revolutionaries currently in the form of business owners who never want their business product or service to be looked at as a commodity.
For far too long Marketing professionals have been getting the shaft
